Section outline

• Select section Introduction

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  Introduction

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• Select section Topic 1: What is culture?

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  Topic 1: What is culture?

  In this chapter you will discover what culture is and what is it characteristics. You will be aware of the complexity of phenomena of culture and will find out about different ways of defining it. You will discover what cultural standards, cultural orientations, and cultural glasses are. You will find out what cultural awareness is and why it is important in cooperation with foreigners. You will find out how culture can influence different fields of international business.

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• Select section Topic 2: Stereotypes and prejudice

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  Topic 2: Stereotypes and prejudice

  In this chapter you will find out what stereotypes and prejudices are. You will differentiate between stereotypes and prejudices. You will learn about the sources of stereotypes. You will find out how to deal with stereotypes, for example in a workplace.

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• Select section Topic 3: Main cultural orientations

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  Topic 3: Main cultural orientations

  In this chapter you will learn what cultural orientations are. You will find out what are characteristics of the 6 cultural dimensions developed by G.Hofstede. You will discover what are the characteristics of the 8 scales developed by E.Meyer. You will find out what are the characteristics of the 4 dimensions developed by R.Gesteland.

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• Select section Topic 4: Intercultural communication

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  Topic 4: Intercultural communication

  In this chapter you will find out what communication is. You will diagnose the barriers of intercultural communication. You will point out elements of non-verbal communication. You will describe the characteristics and differences between low-context and high-context communication.

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• Select section Topic 5: Religion, values, attitudes, customs – influence on business

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  Topic 5: Religion, values, attitudes, customs – influence on business

  In this chapter you will find out how religion influences business operations. You will learn what values, attitudes, and customs are and what is their influence on business. You will find out about the symbolic meaning of colors, numbers, flowers.

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• Select section Topic 6: Intercultural negotiation process

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  Topic 6: Intercultural negotiation process

  In this chapter you will describe cultural elements that influence international negotiations. You will find out what guanxi is, what can influence the length of international negotiations. You will describe elements of the business protocol. You will point out the most common steps followed in the negotiation process.

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• Select section Topic 7: Culture shock

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  Topic 7: Culture shock

  In this chapter you will describe what cultural adaptation and culture shock are. You will distinguish the features that characterize the various phases of the cultural adaptation. You will diagnose the symptoms of culture shock. You will be able to prepare yourself to alleviate its symptoms. You will point out who is at the risk of experiencing culture shock.

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• Select section Summary and ending

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  Summary and ending

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